Why The Boyd Initiative?
The Media and Advertising industry lacks diversity. We have systemic compensation, culture, and inclusion issues. And we don't recruit enough Black talent.
Why? Because Black college students and recent graduates are not exposed to opportunities in the advertising and media industry. A predominantly White industry hires predominantly White people.
I believe we can attract more Black talent via a fun, relevant, and rewarding media and advertising training and networking program.
Partnership Opportunities
Lead a 60-minute session to highlight your company strategy, culture, values, and open roles presented to a cohort of 30 or more students.
Post your open positions on our Alumni Job Board.
Host soft skills workshops for our Alumni Network focused on topics such as Interview Best Practices, Public Speaking, and Resume Writing.
…and more
About Our Students
All of our students are screened prior to admission into a cohort.
A majority of our students are Marketing and Communications majors.
Students must attend all classes and score over an 80% on our assessment to be certified.
95% of our graduates are actively engaged in our Alumni Network activities.
What Partners Are Saying
“Ampersand is committed to creating a diverse, equitable, and inclusive workforce and increasing representation in the media and advertising industry. By supporting the education and employment of Boyd Initiative participants, we are actively helping to move the industry forward. ”
— Chief People Officer, Ampersand
“Horizon jumped at the opportunity to be a founding sponsor of The Boyd Initiative. . Through The Boyd Initiative, we are able to directly reach, engage and recruit top Black talent that has been exposed to our industry and taught relevant skills for them to be successful. ”