We provide the knowledge, connections, and resources to help you find a job or internship.
For free.
The Boyd Initiative was designed to increase diversity in the Advertising and Media industry by connecting young Black professionals with internship and career opportunities.
We offer free enrollment in an Introduction to Media and Advertising course - one that has been completed by thousands of professionals at companies like Facebook, NBC, The New York Times, and WPP.
The 10-hour course, given over three weeks, covers a variety of topics including:
The Role of The CMO and Marketing Department
The Advertising Agency Function and Structure
The Media Buying and Selling Process
Digital Ad Buying and Ad Tech
The OTT and Connected TV Ecosystem
During each session, we are joined by representatives from the Media and Advertising industry to discuss internship and career opportunities at their respective companies.
Upon successful completion of the course, we provide students with opportunities that align with their career goals.
We also offer students the option to be matched with an industry mentor.
Sounds good? Click below to be considered for our next cohort.
Success Stories
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Being a part of The Boyd Initiative empowered me to believe in the direction I aspired to go in after college. . The intensive networking that followed led me to land a Summer internship at Basis Technologies. This entire experience shifted my mindset towards myself and work as a whole. Being a part of this initiative was truly a blessing, and I will always recommend it to others when given the opportunity.
-Cori Gordon
Before The Boyd Initiative, I was struggling badly to get an internship since I didn’t have any experience, but the Boyd Initiative helped connect me with professionals who were willing to see me beyond my resume and give me a chance. Now I have a secure internship and a possible future in advertising and media. Boyd gives you the tools and connections you need to get your foot in the door.
- Mafelani Cone
As a cohort 11 graduate, I can attest that The Boyd Initiative has influenced my professional success. Each session I participated in provided a wealth of knowledge to bring to my current role at MiQ. Since joining the program, I also have bi-weekly check-ins to connect with my appointed mentor -- who is always there for advice and tips on career advancement. I am incredibly grateful to be an alumna of The Boyd Initiative! I 110% encourage anyone interested to join for a meaningful career in Advertising; the possibilities are endless!
-Jailyn Hall