We provide the knowledge, connections, and resources to help you find a job or internship.
For free.
The Boyd Initiative was designed to increase diversity in the Advertising and Media industry by connecting young Black professionals with internship and career opportunities.
We offer free enrollment in an Introduction to Media and Advertising course - one that has been completed by thousands of professionals at companies like Facebook, NBC, The New York Times, and WPP.
The 10-hour course, given over three weeks, covers a variety of topics including:
The Role of The CMO and Marketing Department
The Advertising Agency Function and Structure
The Media Buying and Selling Process
Digital Ad Buying and Ad Tech
The OTT and Connected TV Ecosystem
During each session, we are joined by representatives from the Media and Advertising industry to discuss internship and career opportunities at their respective companies.
Upon successful completion of the course, we provide students with opportunities that align with their career goals.
We also offer students the option to be matched with an industry mentor.
Sounds good? Click below to be considered for our next cohort.
The Boyd
Initiative
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